TOY debut Douglas Hart directed video for new single ‘It’s Been So Long’

It's Been So Long

Lights off, volume up for this one — TOY have shared the video for their new single ‘It’s Been So Long’, directed by Jesus and Mary Chain founding member Douglas Hart.

The single — taken from the band’s second second album ‘Join The Dots’ — is released on Heavenly Recordings on Monday 17th March, along with the B-side ‘Not On Your Own’, which was recorded during the album sessions.

Explaining the video, Douglas Hart said:

The video features calibration charts used for everything from testing focus on microscopes and optical movie projectors, to the calibration of cathode rays and the accuracy of the US Army Air force’s bomb and gun sights.

The video also includes colour reference charts, which instruct technicians as to the true nature of black, white and the three primary colours which combine and overlap within optical devices to create every imaginable colour and shade. Often these charts include strange symbols mapped out in mysterious lines, spirals, and solid shapes, some of which look like they belong on the pages of a New Orleans Voodoo curse, or on an Op Art canvas.

Watch below and stay tuned for details on the single’s limited 7″ pressing…

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