New Video Alert | Patriarchaeth | Gwenno


Check out the new video for Gwenno’s ‘Patriarcaeth’, which was directed by Ian Watson and created using physical manipulation of VHS tapes and the random deletion of digital memory; the result is a near discordant clash between analogue static and digital glitches.

The video premiered on NPR, where they described it as “a bright, fragmented piece of visual art that matches “Patriarchaeth” both in technology and message. The song sounds digitized but fuzzy, like an old gaming system with dust in the console. For those that remember both dusty consoles and broken VHS tapes, these images and sounds will be immediately evocative. On top of that is Gwenno’s smooth, light voice. It seems to breeze above the rest of the music, but is actually outlining (in her native Welsh) a deconstruction greater than any glitchy music or mirror image.

Watch below:

The track features on Gwenno’s debut album ‘Y Dydd Olaf’, available now from your local record shop, or online here.

Gwenno is going on a co-headline tour with label mate H. Hawkline this month, including a special night in London alongside Fever The Ghost on the 22nd. Check out all the dates below.



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